XXL is a hip hop magazine, published by Harris Publications, founded in 1997. The magazine's past editors include Reginald C. DennisSheena Lester (former editor-in-chief of RapPages and Vibe music editor), Elliott Wilson and Datwon Thomas (former Editor-In-Chief of king). In May 2009 Datwon Thomas resigned from XXL and executive editor Vanessa Satten, who had been with XXL since 1998, was named the new Editor-in-Chief.
In December 2006, XXL took over the struggling hip hop producer and DJ magazine Scratch (another publication owned by Harris Publications), re-branding it as XXL Presents Scratch Magazine. Scratch shut down in September 2007. Other titles with limited runs have been launched under the XXL brand, including Hip-Hop Soul, Eye Candy . XXL has released many other special projects including tour programs, mixtapes and exclusive DVDs. XXL also maintains a popular website, which provides daily hip hop news, original content and content from the magazine.[4]
In 2013,XXL started their own annual awards. With the top 5 being chosen by a public vote and all other winners and nominees picked by the XXL staff.
XXL also releases an annual Top 10 Freshmen list. The issue features the ten picks of whom to watch out for, and on the cover of the magazine and showcases new rappers that aren't well known, but are considered to be on the rise. The list has become known to create buzz and is credited for giving many artists their first taste of fame.
| Year | Freshmen |
|---|---|
| 2008 | Lupe Fiasco, Lil Boosie, Joell Ortiz, Plies, Saigon, Rich Boy, Gorilla Zoe, Young Dro, Papoose and Crooked I. |
| 2009 | B.o.B, Kid Cudi, Curren$y, Wale, Ace Hood, Asher Roth, Mickey Factz, Cory Gunz, Blu and Charles Hamilton. |
| 2010 | J. Cole, Jay Rock, Wiz Khalifa, Big Sean, Nipsey Hussle, Pill, OJ da Juiceman, Fashawn, Freddie Gibbs and Donnis. |
| 2011 | Kendrick Lamar, Big K.R.I.T., Mac Miller, Lil B, Yelawolf, Lil Twist, Meek Mill, Cyhi The Prynce, YG, Diggy Simmons and Fred Tha Godson. |
| 2012 | Danny Brown, Hopsin, Machine Gun Kelly, Macklemore, French Montana, Future, Kid Ink, Don Trip, Iggy Azalea and Roscoe Dash. |
| 2013 | Ab-Soul, Schoolboy Q, Joey Bada$$, Action Bronson, Dizzy Wright, Angel Haze, Trinidad James, Logic, Kirko Bangz, Travi$ Scott, and Chief Keef |
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